Intangible cultural heritage showcased at consumer products expo in China's Hainan

An inheritor of intangible cultural heritage demonstrates Dongyang Wood Carving, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Zhang Liyun)

People select products of Xilankapu brocade, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Guo Cheng)

A chef makes Guifaxiang 18th Street Mahua, a traditional fried dough twist, at Tianjin Pavilion at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2025. The craft of making Guifaxiang 18th Street Mahua is recognized as a national intangible cultural heritage. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Guo Cheng)

Cultural and creative products of intangible cultural heritage are displayed at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Zhang Liyun)

Qiong opera actors interact with visitors at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 13, 2025. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Guo Cheng)

A visitor looks at products of Jianzhan teaware, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Zhang Liyun)

An exhibitor displays a product of Yaozhou kiln ceramics at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. The Yaozhou kiln ceramics firing technique is recognized as a national intangible cultural heritage. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Pu Xiaoxu)

Products of Yaozhou kiln ceramics are displayed at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. The Yaozhou kiln ceramics firing technique is recognized as a national intangible cultural heritage. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Pu Xiaoxu)

Li brocade handbags are pictured at the Hainan Pavilion at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. Li brocade weaving is on the Representative List of Intangible Cultural Heritage of Humanity. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Pu Xiaoxu)

A visitor selects cloisonne bracelets at the Beijing Pavilion at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. The craft of making cloisonne is recognized as a national intangible cultural heritage. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Pu Xiaoxu)

An exhibitor shows works of filigree mosaic, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Guo Cheng)

An exhibitor demonstrates Xiang embroidery, a national intangible cultural heritage, at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 15, 2025. With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors. (Xinhua/Zhang Liyun)